The most important thing to decide is what your web site will be about. Decide on the look you want and specific theme, or look at other sites to get ideas. You can not copy another site but there is no law against gaining inspiration. There are also lots of sites that will give you free PHP scripts. The advantage of PHP scripts is that you can design the entire site by only changing a few pages. The sites that give away free scripts will also sell add-ons. Add-ons are a quick easy way to solve a problem or complete a task. You must ensure that add-ons are compatible with the main scripts.
Often your web hosting company will supply a WYSIWYG web site design program free of cost. WYSIWYG is shorthand for "What You See Is What You Get". These are a little restricted in what they can achieve and are normally HTML based.
PHP scripts will often have their own setup scripts and instructions to get a basic site up and working in a few hours. Whilst PHP is quite complex, you will need to get a basic understanding to be able to adjust your site.
If you are planning to sell something then you will need a merchant account such as PayPal. It is very important for credibility to have a relevant email address. Lots of people are put off by email contacts from a company that uses Gmail or Hotmail. When you own a URL, you will be able to set up an email using that extension. You need to learn how to do this and it can often be easily setup in the hosting account.
Make your web site simple but interesting. Try to get your audience to sit up in awe of your content or product. Keep your web site interesting, and easy to use. Write killer content or sales copy. Most importantly, before you go live, test the web site thoroughly.
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